Generate public awareness about child slavery in Argentina, corruption and extreme poverty in the crop of the yerba mate.

Launched in 19 countries

30+ Million people reached

70+ articles in media from Latin America.

Awarded as Best CSR Campaign in Mexico2019 (Informa BTL).

Initialtest in Costa Rica: 70%+ reduction in the use of straws.

Initial test in Costa Rica: 40%+ reduction in the use of plastic covers.

Beaches Clean Ups in different countries.

Equipment donation to Chelonia NGO in Puerto Rico to protect the sea turtles and help their conservancy.

40%+ of single use plastic reduction in the region (amid the Covid-19 Pandemic) by the end of 2020.



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