Position Villavicencio Brand as a sustainability benchmark in Argentina, improving Key Brand attributes to gain differentiation in a commoditized water category.

25+ Million people reached.

65+ articles in media.

Presented at Cannes Lions Festival.

10%+ in volumen Sales in Campaign Months (Apr-May).

13pts+ in Top of Mind  (Q3´2017 vs YA).

5pts+ in Brand Comm Awareness (Q3 vs Q2).

0,9+ in Market Share Apr 17 vs PM.

70+ News release (4MM Reach /8,5M AR$ VAP).

90%+ of positive comments in RRSS and 95% of positive sentiment on the campaign.



Move the world with us
Let´s talk

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.