Generate public awareness about child slavery in Argentina, corruption and extreme poverty in the crop of the yerba mate.

Launched in 19 countries
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30+ Million people reached
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70+ articles in media from Latin America.
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Awarded as Best CSR Campaign in Mexico2019 (Informa BTL).
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Initialtest in Costa Rica: 70%+ reduction in the use of straws.
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Initial test in Costa Rica: 40%+ reduction in the use of plastic covers.
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Beaches Clean Ups in different countries.
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Equipment donation to Chelonia NGO in Puerto Rico to protect the sea turtles and help their conservancy.
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40%+ of single use plastic reduction in the region (amid the Covid-19 Pandemic) by the end of 2020.

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