25+ Million people reached.
65+ articles in media.
Presented at Cannes Lions Festival.
10%+ in volumen Sales in Campaign Months (Apr-May).
13pts+ in Top of Mind (Q3´2017 vs YA).
5pts+ in Brand Comm Awareness (Q3 vs Q2).
0,9+ in Market Share Apr 17 vs PM.
70+ News release (4MM Reach /8,5M AR$ VAP).
90%+ of positive comments in RRSS and 95% of positive sentiment on the campaign.