Gap's new Upcycled Puffer contains 40 discarded plastic bottles

The recycled plastic bottles have been transformed into a high-performance outer fabric with a water-resistant weave and an all-recycled poly fill and inner fleece lining.

Image: © Gap

Image: © Gap

The buttons, zippers, trim, and 5 percent of the coat's fabric are not recycled, but the company says it's working on that.

The jacket's launch is part of the company's broader effort to "accelerate [its] use of more sustainable materials in apparel production." In the words of senior VP of production Michele Sizemore, "For [the] holiday, we wanted to look at the puffer through a fresh lens and with a holistic approach. Outerwear is a technical garment with many components, and we looked at each one in an effort to do the right thing at every step of the design process."

Other companies, such as Patagonia and Everlane, have been making outerwear from recycled materials for a while now, so it's only logical that other retailers would follow in their footsteps.

"If we can transform a waste product into something that people are already buying in large quantities, while reducing demand for its virgin equivalent, it will, at the very least, buy us time – time to come up with better options for safe laundering, end-of-life disposal, recycling/upcycling, and innovation in sustainable fabrics that can perform in similar ways to synthetics."