Inspiring

People Are Getting Paid to Reuse Plastic Bags in Malaysia

Tesco gives Kuala Lumpur customers discounts every time they reuse their bags.

highlight_unforgetable-bag_thumbnail

 British supermarket group Tesco has launched a scheme in Malaysia based on bags with barcodes, giving customers discounts on their shopping every time they reuse the bags.

The "unforgettable bag" was launched in 11 Tesco stores in Malaysia's capital Kuala Lumpur and the southern state of Johor on Tuesday in an effort to shift away from single-use plastic bags and reduce waste.

Azliza Baizura Azmel, a director at Tesco Malaysia, said 70 percent of customers have their own carrier bags but leave them in the car rather than bringing them into the store.

"That's why we thought of the idea of the unforgettable bag - it's a bit of a push for them," she said.

The "unforgettable bag" is made from a recyclable plastic that is more durable than conventional plastic bags, Tesco said, and sports a turtle, fish or whale design to highlight the risks plastic waste poses to sea creatures.

The Tesco trial - the first of its kind by a major hypermarket in Malaysia - limits the bag discounts to two per transaction.

The scheme will be extended to all Tesco's 56 stores in Malaysia from June 1. If a success, the retailer hopes it will be adopted by other Tesco stores across Asia.

The barcoded bags are a starting point towards phasing out all plastic bags from Tesco shops in Malaysia, said Azmel.

Source